Our mission is to maximise the inclusive and sustainable growth potential of the Travel & Tourism sector. Join the conversation #WTTC
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A better community for residents.

The money that tourists spend can be reinvested in local economies, from public services to education.

Did you know that for every $1 generated in direct Travel & Tourism GDP, more than $2 are generated on an indirect and/or induced basis

Lots of jobs.

Tourism is a sector that is all about people — and as such is an incredible driver of job creation from big cities to small local communities.

Did you know that in 2019 the sector employed 1 in 10 people on the planet and it created 1 in 4 of all new jobs globally in the last 5…


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6 tips for healthy & sustainable travel for you, those around you, and the planet

  1. Use reusable masks

You should wear a mask whenever you are in an indoor space, or when you are outdoors, and social distancing is not possible, to protect yourself, other travellers, and the residents of the local communities you are discovering. Reusable masks cost less and are more eco-friendly for destinations; whilst ensuring that medical-grade masks remain available for medical professionals.

2. Turn off the water while you wash your hands

Experts recommend you wash your hands for at least 20 seconds with warm water and soap, but that doesn’t mean you should waste water. If you are using a sink that does not have automatic sensors, consider turning off the tap as you scrub your hands, as it can help save considerable amounts of water; which helps preserve our planet’s ecosystem and support the local communities you are visiting. …


Why Mountains Matter

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Mountains are many things to many people ­– an ancient cultural and spiritual beacon, a daring destination for adventure travel, the site of gruelling personal challenge, a source of livelihood, food and water, or maybe just a beautiful view from a balcony at your accommodation in a dream destination.

If you’ve ever found yourself standing awestruck at the base of a mountain and moved by the majesty of these giants, there are very good reasons why. Across the globe, mountains play a major role in determining global and regional climates while acting as the source of most rivers. …


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1. Get Inspired by Meaningful Travel
This is all about the in-depth exploration of a destination, focusing on making a lasting impact. It is about getting to know one place well and connecting with its people. This can have many additional benefits for you as the traveller, for the local community and for the environment.


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The World Health Organisation (WHO) describes mental health as “a state of well-being in which an individual realises his or her own abilities, can cope with the normal stresses of life, can work productively and can make a contribution to his or her community.”. Clearly, mental health is integral to have a fulfilling life.

Mental illnesses can range from less common conditions, like bipolar disorder, to more common ones like depression and anxiety. The NHS in the UK reports that 1 in 4 adults and 1 in 10 children experience mental illness during their lifetime. What’s more, it has been argued that mental illness can lead to physical illness. However, the significance of mental health is still mistakenly overlooked in many societies. …


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The World Travel & Tourism Council’s (WTTC) annual research shows that the Travel & Tourism sector not only accounts for over 10% of global GDP but for one in ten jobs on the planet, and one in four new jobs created globally in the last five years. COVID-19 has dramatically altered life as we know it and the Travel & Tourism sector is uniquely exposed. As we consider the impact of the crises, we realize it could fundamentally alter the future of the Travel Agency business.

David Harris, CEO of Ensemble Travel Group explains, “for travel consultants and advisors the challenges have been many, including the initial effort to address cancellations, refunds and rebooking, in many instances for little or no compensation, all of which further impacted by an amplified crisis that extends well beyond the travel industry.” …


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Today marks #WorldElephantDay — an opportunity to celebrate these majestic creatures and a day that brings the world together to help protect elephants, wildlife and their habitat.

Most importantly, a chance to help raise awareness of responsible and ethical practices in wildlife tourism and the gained benefits for conservation and local communities.

Across the globe, elephants are facing threats from poaching, human-wildlife conflict and habitat destruction. In Africa alone, an estimated 100 African elephants are killed each day by poachers seeking ivory, meat and body parts, leaving a staggering number of only 400,000 remaining elephants.

Back in 2018, our research on the ‘Economic Impact of Global Wildlife Tourism’ provided an estimation of the global economic contribution of Wildlife Tourism. The study found that wildlife tourism is five times bigger than poaching; this means that a strong incentive for communities to protect and display animals to the world rather than killing them for a one-off cash bonus is the way forward. In other words, wildlife is far more worth alive than dead. …


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On this ‘World Day Against Trafficking in Persons’, we’d like to honour survivors by recognising those working every day to eradicate this form of modern-day slavery and recommitting ourselves to this urgent task.

The outbreak of COVID-19, with its imposed restrictions all over the world, may have se t some difficulties for first responders of human trafficking to assist victims.

Still, there are and have been people working in different sectors whose contribution has been overlooked and unrecognised. These are the people who identify, support, counsel and seek justice for victims of trafficking and challenges daily the impunity of traffickers.

But a global problem like trafficking needs a global solution.


A quarter of the world’s workforce is made up of young people — here’s why this date is important.

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July 15 marks ‘World Youth Skills Day’ — an opportunity to acknowledge and celebrate the importance of equipping young people with skills for employment and entrepreneurship.

According to the latest data from the International Labour Organisation, since 2017 there has been an upward trend in the number of youth not in employment, education or training (NEET).

In 2016 there were 259 million young people classified as NEET — a number that increased in 2019 to 267 million, and is projected to grow to around 273 million by 2021. …


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Our latest research from economic modelling looks at the impact faced by the Travel & Tourism sector amid local and global travel restrictions as a result of COVID-19.

More than 197 million jobs could be lost in the global Travel & Tourism sector if prolonged travel restrictions measures and lack of urgency remain in place, resulting in the loss of $5.5 trillion in Travel & Tourism GDP.

In the worst-case scenario, lifts on restrictions take place after the summer, resulting in a more significant impact, putting a total of 197.5 million jobs at risk.

These figures represent an alarming 96% rise from the last estimated statistics reported on 100.8 million jobs to be under threat from the coronavirus pandemic. …

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