Consumer Demand for Environmental and Social Policies from Travel & Tourism

“I pledge to demand to see the environmental and social policies of the companies with which I book my travels.”

The Sustainable Mindset

Research shows that travellers believe in sustainability and that awareness is only rising. The UN marked 2017 as the International Year of Sustainable Tourism for Development and evidence suggests that the shift in mindset and consumer focus on sustainability lies within the millennial generation.

Aligning Beliefs with Behaviour

Within the automobile industry, millennials in the U.S. are looking for inherently sustainable options over other measurements, according to a series of U.S.-based focus groups held by Business Insider. The results show that 47% of millennials ranked “product is inherently sustainable” as the most important measurement, ranking it higher than even corporate responsibility, which came in at 21%. In practice, when looking at automobile purchasing habits, millennials tend to most value inherently sustainable aspects of the car, like if it “uses little to no fuel and is good for the environment.”

Demanding Environmental and Social Policies

Positive change in industry goes beyond intention and lies within the follow through. Travellers committed to sustainable vacations have options. Using accredited companies on your trip is first and foremost among the ways to emphasise your commitment to sustainability. Companies need to know you are motivated to purchase based on corporate environmental policies. In 2010, a Rainforest Alliance report emphasised the “need to demonstrate the positive impacts of certifications to businesses as certifications are currently not seen as a good investment of time and money.”

  • Sustainable management
  • Socioeconomic impacts
  • Cultural impacts
  • Environmental impacts (including consumption of resources, reducing pollution, and conserving biodiversity and landscapes)



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