How Chinese travellers are revolutionising travel

Chinese tourists have different needs

What are Chinese tourists spending on?

Image: Bicester Village (Soure: Shutterstock)

Why do Chinese travellers like to pay by mobile?

Image: WeChat app (Source: Shutterstock)
  • It’s easier and familiar
    As disposable income continues to grow, payment method is now seen as more important than price by Chinese tourists. Additionally, they find the logo of their home mobile payment provider reassuring and something to feel proud about.
  • It’s seen as more secure
    Whilst authorisation of card transactions takes place on a merchant’s terminal, it takes place in the palm of the hand of the smartphone user and it’s often authorised with a thumb scan. Concerns about fraud are much reduced.
  • It offers deals and discounts
    The biggest player in Chinese mobile payments is Alipay. It’s expanding its coverage, incentivising Chinese travellers overseas to use it by offering promotional offers and discounts.
  • There’s greater exchange rate transparency
    Chinese tourists tend to feel that the exchange rates for using bank cards or changing money abroad are high. When surveyed many said that after trying mobile payments, they were impressed that the exchange rate seemed far more favourable.

--

--

--

Our mission is to maximise the inclusive and sustainable growth potential of the Travel & Tourism sector. Join the conversation #WTTC

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

The Real Looters Of South Africa

Afghanistan: The Graveyard Of Empires

Does Trust need rebuilding between Citizens and Governments?

A Gringo Stopping in Order to Move Forward

Who Funds Terror Inc? — Renegade Inc.

Why I’ll Never Vote For The SLPP

How To Vote In One GIF

Post-Brexit trade: Pricey wurst and cheesy leftovers

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
World Travel & Tourism Council

World Travel & Tourism Council

Our mission is to maximise the inclusive and sustainable growth potential of the Travel & Tourism sector. Join the conversation #WTTC

More from Medium

Mindfulness meets Money Management: choose your investments wisely

3 Passive Income Myths Busted!

How to make money on Airbnb 101

Things You Need To Know To Start An eLearning Business