You’re absolutely right, Matt. This has to be a global conversation, with everyone involved, in order to really get this movement going. Sustainable tourism can’t be a “niche” anymore. We are trying to get this conversation going for a wider audience, perhaps with people that don’t normally join these kinds of conversations, for them to understand that this is a future we all need to work on together. It’s not just the sector, and it’s not just the travellers; we’re all responsible for making this happen. If you have ideas that you’re working on, we’d be more than happy to hear them!